Shankesh Jewellers

Shankesh Jewellers, founded in 1994 in Ahmedabad, Gujarat, has grown into one of India’s leading gold and diamond retail chains, operating over 150 exclusive showrooms across 15 states.

The company’s business model blends traditional craftsmanship with a vertically integrated supply chain. It sources raw precious metals and stones directly from mines and trusted wholesalers, processes them in its in‑house design and manufacturing units, and sells finished jewellery through its own stores, franchise partners, and an expanding e‑commerce platform, ensuring tight cost control and consistent quality.

Shankesh leverages a customer‑centric omnichannel approach—personalized in‑store experiences, virtual try‑on tools, and flexible financing options—to capture a broad demographic, from first‑time buyers to high‑net‑worth collectors. The firm continuously expands its footprint in tier‑II and tier‑III cities while investing in digital marketing and data analytics to refine product assortments.

The IPO aims to fund store expansion, technology upgrades, and working‑capital requirements, strengthening the balance sheet for sustained growth. With a revenue run‑rate exceeding INR 3,000 crore and a robust profit margin, Shankesh Jewellers is positioned to capitalize on India’s rising disposable income and cultural affinity for jewellery.